Pricing, justified

£30 a month. £360 a year. Roughly one supply day.

No per-user metering, no premium-feature wall, no implementation fee. A school subscribes; every adult on its safeguarding register has access. On conservative, fully-sourced assumptions, the licence returns about nineteen times its cost in the first year.

A well-thumbed, hand-ruled ledger — the register at the centre of a school's careful accounting.
Photo: OANA BUZATU
£360/yr Standard tier, billed annually
~19× First-year cost recovery, base case
~19 Days to payback in operational use
60 Day free trial — full functionality
Proposed pricing structure

Two tiers. One half-term to decide.

A 60-day free trial spans a full half-term — the natural decision unit for school leaders. Annual prepayment receives a 15% discount on either tier.

Standard

£30 / school / month

Billed annually at £360 · or monthly with 14-day cancellation

For single schools and colleges. Up to 100 staff licences.

Unlimited lesson submissions, unlimited cover staff
KCSIE-aligned induction module
Verifiable audit trail
SLT dashboard with monthly digest
UK-hosted, ICO-compliant by design
Email support
Start a 60-day trial
Free trial

60 days, full functionality, 30-licence cap. Designed to span one half-term — the natural decision unit for school leaders.

Annual prepay

15% discount on either tier when billed annually. Monthly option available with a 14-day cancellation window.

MAT volume discount

School 1 at full price · schools 2–5 at 95% · schools 6–10 at 90% · schools 11+ at 80%.

Benchmark

The price is less than 0.05% of the average secondary school's annual supply spend — less than one afternoon of one supply teacher.

UK-incorporated UK-hosted ICO-registered KCSIE 2025-aligned TLS 1.2+ & HSTS WCAG 2.2 AA
Per-school annual savings

£6,845 net benefit, year one. Here is the arithmetic.

The model estimates the annual operational saving for a typical 980-pupil, 70-FTE-teacher secondary after one full academic year. Five savings levers, each independently sourced. Each lever, taken alone, recovers the £360 licence in full.

Saving lever Annual £ How calculated Basis
1. Senior-leader cover-coordination time £1,755 1 hr/week × 39 weeks × £45/hr Cover coordination is a 60–90-minute daily routine; SLT fully-loaded cost. [6, 23]
2. Teacher handover-preparation time £1,750 50 absent days × 1 hr saved × £35/hr Absent teachers preparing cover work; teacher fully-loaded cost. [1, 23]
3. Agency mark-up redirection £2,000 5% of £40,000 agency spend redirected to internal cover Internal cover becomes viable when the absent teacher's prep is shared. [12, 111]
4. Behaviour-incident time recovery £1,200 10% reduction in cover-day lost teaching time, valued at teacher rate EEF behaviour evidence; Cook et al. greetings study. [33, 35, 151]
5. Compliance / risk-weighted benefit £500 Lower bound of a £500–£2,000 risk-mitigation range Value of avoiding a KCSIE / Ofsted safeguarding finding. [7, 154]
Sub-total: conservative annual saving £7,205
Less: Standard-tier licence −£360 £30 × 12 months
Net first-year benefit per school £6,845
First-year ROI 1,801% £6,845 ÷ £360 × 100
The conservative case

We deliberately under-claimed. Here is the proof.

Each input was chosen at its low or lower-bound estimate. The conclusion — roughly 19× return in a single year — is therefore not a best case. It is a floor.

1
Lever 1 is rounded down. A secondary deputy or assistant head's true fully-loaded hourly cost — mid-band salary, plus employer pension (~28.6%), employer NI (~13.8%), other on-costs — is roughly £75/hour. The model uses £45. It also credits only one hour per week saved against a routine the literature describes as 60–90 minutes every morning. The £360 licence is recovered if the platform saves just 12 minutes a week.
2
Lever 2 counts only the absent teacher's side. It values one hour saved per absent day and ignores the cover adult's time entirely.
3
Lever 3 assumes only a 5% shift. The model redirects just 5% of agency spend to internal cover, on the lower-bound £40,000 base. A 1% redirection alone (£400) already covers the licence. [12, 111]
4
Lever 4 assumes a 10% reduction in cover-day disruption — well below the ~20% engagement improvement Cook et al. measured when covering adults had basic class information before entering the room. [151]
5
Lever 5 uses the floor of the £500–£2,000 range and excludes the tail risk entirely: a single avoided Ofsted safeguarding downgrade can cost a school £100,000+ in lost enrolment and funding. [7, 165]
+
Excluded altogether: improved pupil attainment, reduced teacher turnover (~£15,000 per teacher retained [107]), improved Ofsted readiness, improved staff wellbeing. Each is evidenced in the dossier; none is monetised in the £7,205.
What if we are wrong?

The case holds even in the low scenario.

A robust business case must survive unfavourable inputs. The low scenario halves the savings-driving assumptions; the high scenario doubles the plausibly-doubleable ones.

Driver Low Base High
SLT hours saved per week 0.51.02.0
SLT hourly cost (£) 404560
Teacher handover hrs saved / absent day 0.51.01.5
Absent days / year needing cover prep 405070
Agency mark-up redirection rate 2%5%10%
Agency base spend (£/yr) £30,000£40,000£60,000
Behaviour-time recovery (£) £600£1,200£2,400
Compliance benefit (£) £200£500£2,000
Total annual saving (£) £3,470£7,205£15,500
Less licence (£) −£360−£360−£360
Net first-year benefit (£) £3,110£6,845£15,140
First-year ROI 864%1,801%4,206%

To find a scenario in which the platform fails to recover its annual cost within a single year, every assumption would have to fall to roughly one-fifth of the base case — a scenario inconsistent with any source reviewed.

One, three, five years

£39,988 cumulative net benefit over five years.

Second- and third-year savings rise as adoption deepens, lesson-template libraries grow, and analytics enable smarter deployment. The benefit compounds.

Year Annual saving Cumulative net benefit Cumulative ROI
Year 1 £7,205£6,8451,801%
Year 2 (+10%) £7,925£14,4102,001%
Year 3 (+20%) £8,646£22,6962,101%
Year 4 (+25%) £9,006£31,3422,176%
Year 5 (+25%) £9,006£39,9882,221%

Over five years the cumulative net benefit per school is £39,988 — equivalent to retaining a classroom teacher for about three months at fully-loaded cost, or half a year of the school's entire agency-supply spend.

~£19

Operational saving returned for every £1 spent on Cover My Class in year one — the average ROI per school, on conservative and fully-sourced assumptions. The same ~£20-per-£1 ratio holds at sector scale.

Addressed honestly

Schools are cash-poor. We have priced for that.

94% of secondary schools cannot afford their projected costs in 2025–26; 65% of secondary leaders expect to end the year in deficit. [29, 96, 120] Any pricing model has to satisfy a strict test: the monthly fee must be unambiguously recoverable from documented operational savings within the same financial year, with the saving estimate biased conservative.

Cover My Class meets that test by a wide margin. The 60-day free trial, the money-back position for any school whose own dashboard cannot show it saved at least its licence cost, and a price set below 0.05% of supply spend remove the procurement risk.

A school declining to invest at this ratio is, in effect, declining to make 1% of its cover budget more effective in order to save 1% of its cover budget.

UK-incorporated UK-hosted data ICO-compliant by design KCSIE-aligned annually 165-source evidence base