Applicability

Built for one type of problem. Which every type of institution has.

UK secondary schools are the launch market — chosen because their data are the richest and their cover problem among the most acute. But the cover moment is structurally identical wherever an unfamiliar adult delivers a lesson to a class they do not know. The platform adapts to each setting through configuration, not redevelopment.

One platform, many settings

How the cover problem appears, setting by setting.

One class teacher's absence leaves a whole class without their main adult

Whole-day submission across subjects; phonics and reading-scheme notes; key-adult continuity

Subject-specialist absence; non-specialist or agency cover

Per-lesson submission; subject-specific prior-learning notes; KCSIE induction; analytics

High-stakes Level 3 teaching; small cohorts where momentum loss is acute

Specification linkage; coursework-deadline visibility; independent-study handover

Vocational and academic mix; large peripatetic and part-time workforce

Workshop and placement notes; awarding-body documentation; part-time-staff induction

Cover quality is a direct parental-expectation and reputational issue

Lesson and prep continuity; boarding and pastoral handover; parent-facing audit trail

High turnover; new-to-country teachers; varied curricula

Curriculum-agnostic templates; structured onboarding; multi-curriculum configuration

Very high continuity sensitivity; pupils acutely affected by unfamiliar adults

Detailed individual-pupil profiles; de-escalation notes; therapeutic-routine continuity

Total addressable market

A launch beachhead, and four rings beyond it.

The addressable market is best read as concentric rings expanding from the launch point. Each ring is reachable through configuration and go-to-market effort, not product redevelopment.

3,400

Ring 1 — England state secondary (launch beachhead) ~£14.7m/year at Standard tier. All ROI modelling in this site is based exclusively on this ring.

+1,830

Ring 2 — Rest-of-UK secondary + independent secondary Scotland, Wales, Northern Ireland secondary schools, plus England's independent sector.

+20,800

Ring 3 — UK primary schools Roughly 6× the secondary count. Same structural problem; different submission template (whole-day rather than per-lesson).

+2,200

Ring 4 — UK post-16: sixth-form and FE colleges High-stakes qualifications; large peripatetic and part-time workforces; acute continuity sensitivity.

Tens of thousands

Ring 5 — International: Ireland, Australia, New Zealand and comparable systems Comparable regulatory frameworks; English-medium instruction; demonstrated demand for EdTech infrastructure.

UK total addressable market across all rings is roughly 28,000+ institutions and approximately £122m/year at Standard-tier pricing. The business case is deliberately built on Ring 1 alone — so every projection is conservative; the larger rings are upside.

Not in the secondary sector? Start the same conversation.

Whether you are a primary head, an FE college director, or a trust with a mixed-phase portfolio, the conversation starts the same way: a 30-minute demo with your policies loaded. We'll tell you honestly whether the platform fits your context.

Book a 30-minute demo See the platform